Marketing & Communications Specialist

Job Summary

The Marketing & Communications Specialist plays a dual role in shaping the organization’s public image and supporting niche B2B, B2G marketing activities within the defense and high-tech sector. The role ensures strategic messaging, visual branding, campaign execution, and event coordination are delivered with precision, compliance, and impact. This is an ideal position for a creative communicator with a strong understanding of sensitive industry protocols and a knack for performance-driven marketing.

Key Responsibilities

Marketing Campaigns & Branding

• Support the development and execution of marketing campaigns for defense expos, seminars, and new product launches.

• Design and edit marketing collateral such as brochures, datasheets, roll-ups, and digital assets using tools like Adobe Creative Suite or Canva.

• Schedule and manage content on LinkedIn, company website, and other relevant B2B platforms.

• Track marketing KPIs, event ROI, and campaign performance, and compile reports for senior management.

Corporate & Internal Communications

• Draft and distribute internal newsletters, policy updates, and leadership messages to enhance employee engagement.

• Write and manage press releases, case studies, success stories, and media responses aligned with brand and sector standards.

• Ensure all communication complies with security protocols and receives necessary internal approvals before public release.

• Monitor defense industry trends and news to craft proactive, relevant messaging and crisis responses.

Events & Stakeholder Engagement

• Organize logistics for exhibitions and official visits, including booth design, vendor coordination, and branded giveaways.

• Liaise with HR and cross-functional teams to align internal branding and external messaging.

• Maintain structured archives of all communication materials, marketing assets, and project documentation.

Education & Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.

• 2–4 years of experience in corporate communications and/or B2B marketing, preferably in a defense or industrial sector.

• Certification or training in digital media, crisis communication, or internal communications is a plus.

• Experience with technical writing or B2G marketing is highly desirable.

Required Skills

• Strong content creation, copywriting, and editorial capabilities.

• Basic design proficiency and a keen visual sense.

• Ability to simplify complex technical information for non-technical audiences.

• Proficient in MS Office, especially Excel and PowerPoint; familiarity with tools like SharePoint, Mailchimp, and Slack is a plus.

• Excellent organizational, multitasking, and interpersonal skills.

• Confidentiality awareness and familiarity with defense sector communication protocols.

Work Environment

• Office-based with frequent collaboration with Marketing, HR, and Product teams.

• Occasional travel to exhibitions, expos, and client locations.

• Interaction with external vendors, design houses, and media partners, with strict adherence to approval and security workflows.